HELENE Advisory is a Fractional CFO, COO and Advisory partner for growth companies and growth leaders in SaaS, technology and services. We bring clarity to financials, operations, international expansion and strategic decisions without the overhead of a full-time hire. Think of us as embedded, hands-on and fully invested, but flexible to your stage.

We partner with SaaS, technology and services growth companies from pre-seed to Series B and the founders and growth leaders driving them forward.

We are the right fit if you are scaling or looking to scale fast and need leadership in: Strategic finance, Fundraising and investor readiness, Cash flow visibility and runway forecasting, Board and investor reporting, Operational scaling and automation, International expansion

A Fractional leader is not outsourcing. We don’t deliver reports or slide decks from the sidelines. We embed inside your team. HELENE combines sharp analysis with execution: building financial models, automating reporting, refining operational processes, partnering with leadership and guiding international expansion so your growth is supported by clarity and confidence.

Growth leader background: experience built as a hands-on operator in SaaS, technology and services scale-ups, not just as a financial controller

Fractional by Design: tailored, embedded, not a mass service

Founder and growth leader focus: we embed to your energy and move at your pace

Hands-on execution: we deliver and execute, not just advise

Unique voice: clarity, speed and a spark of creativity that makes decisions actionable

Cash visibility and runway confidence

Cross-functional data alignment between sales, service and finance

Turning history into future by making reporting forward-looking

Deciding where to invest to accelerate growth

Preparing for fundraising and investor needs

Scaling operations without doubling headcount

Navigating international expansion, including the US market

HELENE was born from the journey of a growth leader in global SaaS & technology, not from theory but from the real frontlines of scaling.

We are not just advisors. We are doers who turn insights into actions. Growth leaders get a partner who can both ask the right questions and build the model, process or expansion plan that answers them.

If you are a founder or growth leader in SaaS, technology or services and find yourself thinking:

I need clarity and brainpower, not more spreadsheets

We are preparing for fundraising and I need confidence in the numbers

Our operations can’t keep up with growth

We are ready to expand internationally

Then HELENE is the partner that gives you the clarity, capacity and confidence you need.

Reach out. Let’s spar together and see how HELENE can support your growth.

email: elina@heleneadvisory.fi