Who we are
HELENE Advisory is a partner for founders and growth leaders who need more than numbers, they need foresight, structure, and action. Fractional by design and fully tailored, we bring the perspective of both CFO and COO to help companies scale faster and stronger, in Finland and across borders.
Our expertise is forged in real experience: growth journeys, market crises, and global business environments. We know what it takes because we have lived it, building strategies that hold under pressure and scaling beyond their home markets.
HELENE is not just for you. It is like you, only in a different package. A partner that sees what you may not, sharpens what you already know and helps you lead with full focus and confidence.
With Growth leaders, for Growth journeys.
Meet Elina
Elina Pahta-Erma
CFO | COO | Founder of HELENE Advisory
I’m Elina, the force behind HELENE Advisory and your CFO. I work with founders and growth leaders when the stakes are high and clarity matters most.
My expertise extends beyond finance. I have led the full scope of G&A in global contexts, partnered closely with commercial leadership, founders and CEOs and built strategies that withstand both rapid growth and crisis. My background covers capital funding, diverse debt financing and experience in the US market as well as global business environments. This gives me the perspective to guide companies as they scale and expand across borders in both, CFO and COO roles.
As a leader, I believe clarity is an act of courage. I want to create a space where trust and emotional safety aren’t just values, but lived experiences. A place where each person can show up fully as themselves and where their unique combination of expertise doesn’t just fit in, but shines.
As a strategic partner, I sharpen strategy with data and instinct, prepare you for your next big adventure and bring clarity where and when needed, with energy and humanity.
The Story Behind HELENE
Names carry energy. HELENE was chosen to embody the qualities that define our work: strength, intelligence and the spark of something rare.
The name originates from both Greek and Latin roots. Helene means “light” or “torch”, a symbol of bringing light into complexity, making the unseen visible and guiding leaders through uncertainty. In Latin, HELENE is the origin of the name Elina. It is a reminder that this is not a distant consultancy, but a personal impact, shaped by lived experience in growth, change and global business. A partner that steps into your world, sharpens your decisions and walks alongside you.
HELENE is more than a name. It is both a light and a personal signature. A promise of insight, resilience and impact at every turning point.